GM brings Cadillac and Hummer back to Europe as EV brands

GM brings Cadillac and Hummer back to Europe as EV brands



Lyriq may be the first Cadillac model to enter the European market. (Photo: Cadillac)
General Motors plans to return to Europe with Cadillac and Hummer, Automotive News Europe reports quoting unknown sources close to GM. The automobile manufacturer is likely to start importing Cadillac Lyriq electricity, which is already being sold in the United States.

Earlier, GM CEO Mary Barra hinted that the car manufacturer could re-enter the European market as an “EV player” five years after selling Opel / Vauxhall brands. After GM sold most of its European business, it continued to sell a small number of Cadillac models imported through its headquarters in Switzerland.

In 2021, Barra announced that GM would stop selling ICEs from 2035.

In November, the company announced the appointment of Mahmoud Samara, Cadillac’s chief marketing officer, as president and CEO of GM Europe. At the time of the announcement, Samara said that “Europe is the second largest and fastest market for electric vehicles in the world, which represents an important opportunity.”

Earlier this month, the European Parliament voted to ban the sale of fuel engines from 2035.

Recently, GM re-introduced the sleeping Hummer brand to the US market. Production of electronic pick-up began in December.

European invasion

It was previously announced that the American brand Lucid is coming along, along with Rivian. Chinese products are also entering the European market in large quantities. For example, Xpeng started selling cars earlier this year, as Nio and Geely continue to expand, including the introduction of Lotus.