In three months there will be little left of the Jaguar brand

In three months there will be little left of the Jaguar brand

Things are going well for Land Rover, not so for Jaguar. The brand will stop production of the XE, XF and F-Type in June, leaving just three models.

There is a reason why Jaguar is discontinuing the XE, XF and F-Type. The Castle Bromwich factory where they are built will be adapted for the production of body panels for the new model.

New era Jaguar

Jaguar will soon sell only the I-Pace, E-Pace and F-Pace. Next year will begin a completely new era for the brand, when everything will be adjusted.

Jaguar XF
Jaguar XF Sportbrake. (Photo: Jaguar)

Jaguar will be a fully electric brand and will unveil a four-seater Porsche Taycan competitor with more than 600 hp in 2025. Then it’s the turn of an SUV in the Bentley Bentayga class.

‘Jaguar will soon launch an all-new competitor to the BMW i7’

All models, including the large luxury sedan that comes after the SUV, are based on a new platform called JEA. Jaguar’s upcoming EVs have nothing to do with the current I-Pace, which was released in 2018.

It cannot be configured again

Back to XE, XF and Type F. These can still be temporarily ordered, but they can no longer be combined. In the final weeks of production, Jaguar builds a large number of fixed configurations.

The brand hopes to be able to produce enough vehicles in the coming weeks to shorten the months until the introduction of new models. That’s probably not a problem, because demand for the XE, XF and F-Type has been very low for some time.

Sales figures are very low

Last year, Jaguar sold more than 2,600 F-Types, around 10,000 XEs and 11,000 XFs worldwide. The situation is not good for us. In 2023, three Dutch people bought XF, five XE and nine F Type.

Jaguar F-Type
Jaguar F-Type 75. (Photo: Jaguar)

Jaguar’s total sales in the Netherlands last year amounted to only 172 cars. Even Aiways, Nio and Smart did better, with 177, 251 and 188 (electric) vehicles sold respectively.

Did you see an error? Send us an email. We thank you.