Intuit Inc., the software giant behind popular products such as TurboTax and QuickBooks, is experiencing a surge in growth due to the introduction of its “live” versions of the two products.
The California-based company has seen a steady uptick in demand for its “live” versions of TurboTax, which permits users to connect with a tax expert in real-time, and QuickBooks, which allows customers to connect with a certified accountant or bookkeeper.
The “live” versions of the two products, which were introduced in 2018, have been a major boon to Intuit’s business model. According to the company’s latest financial report, its consumer tax revenue has increased by 10 percent over the past year, while its small business segment has seen a 7 percent increase.
The success of the “live” versions of TurboTax and QuickBooks has been attributed to their ease of use and convenience. Both products allow users to easily connect with a certified expert, in addition to providing access to a range of educational resources.
Intuit’s “live” software has also been praised for its ability to make the process of filing taxes and managing finances easier for users. The products are designed to simplify the often complex and technical aspects of tax preparation and business finances, making them more accessible to a wider range of users.
With the introduction of its “live” versions of TurboTax and QuickBooks, Intuit is well-positioned to capitalize on the growing demand for tax and financial services. The company’s ability to provide users with easy access to certified professionals, combined with its robust suite of products and resources, has fueled its recent surge in growth.