Jeep CEO strongly opposes SUV ban

In a recent interview with Autocar, Eric Laforge, CEO of Jeep in Europe, strongly defends the sustainability of SUVs in the car market. Despite growing environmental concerns, Laforge maintains that SUVs meet the diverse needs of consumers and will remain popular for years to come.

Eric Laforge, the head of Jeep in Europe, said SUVs retain their appeal in the automotive market because of their versatility and ability to satisfy a variety of consumer needs. Despite calls to ban the use of SUVs for environmental reasons, Laforge is confident that drivers’ habits will not change much. He also rejects the idea of ​​banning SUVs in certain cities, pointing out the unacceptability of such a proposal by the public. However, it recognizes environmental challenges and announces Jeep’s commitment to exploring environmentally friendly solutions while continuing to offer SUVs that meet consumer needs.

Customers love it

In a recent interview with Autocar, Eric Laforge, CEO of Jeep in Europe, made a statement claiming that SUVs continue to have a bright future in the automotive market. Despite growing concerns about environmental impact and calls for downsizing, Laforge remains convinced that motorists are unlikely to change their driving habits, and that SUVs will remain popular for years to come.
During the interview, Laforge emphasized that the popularity of SUVs largely depends on them versatility and their ability to meet various consumer needs. Whether for family transportation, outdoor recreation or just for their street looks, SUVs continue to attract a diverse clientele who appreciate their comfort, space and performance. “For an SUV, people want to be in a safe car with that space to drive. I don’t see why the market should change suddenly even if some politicians say it will be completely banned”he announced.

Politics should not dictate the wishes of consumers systematically

A surprising statement from Laforge was his response to the idea of ​​banning SUVs in certain cities, such as Paris. He suggested that such a project would meet strong opposition from the publicsaying that even if a politician were to propose a ban in a referendum, it is likely to get no more than 3% of the yes vote.
These comments reflect Laforge’s confidence in the strong position of SUVs in the global automotive market. Despite criticism and growing environmental concerns, SUVs continue to dominate sales in many countries, attracting loyal customers. However, Laforge does not ignore the challenges the automotive industry faces when it comes to sustainability and production. He emphasized Jeep’s commitment to exploring environmentally friendly solutions, such as electrification and alternative propulsion technologies, while continuing to offer SUVs that meet the needs and wants of consumers.
“Is it better to have an Avenger e-Hybrid in the middle of Paris or a large E-segment sedan that is still destroying the planet? I think SUVs still have a bright future due to customer demand”he added.