Jeep: Filosa, Chinese competition allows us to improve – World Motors

“We see China’s competition in the automotive industry growing day by day.


They have two primary strengths: technology and electricity. These two very strong characteristics are associated with important product competitiveness. But as far as we are concerned, I believe we have something more which is the strength of our brand and the uniqueness of what we do. But obviously we look at them in two aspects: how to compete and what to learn.” This is what Jeep CEO Antonio Filosa said while meeting with specialized journalists of the automotive industry in Turin.


“The Chinese have very competitive production costs compared to the Western world. Therefore – explained Filosa – we have competitors in front of us who are technologically strong and have a business model that is able to give them an important competitive advantage. case, I believe that we have a lot to learn and a lot to do about the benchmark, but in our case we have something unique. For example, the Jeep brand is unique and has been consistent with itself since 1941: our products are in every area those that have the greatest knowledge compared to the competitors all others – concluded Filosa – the competition gives us the opportunity to learn more and improve ourselves.

Reproduction reserved © Copyright ANSA