Kit plans to refresh its entire design lineup

Last year, Seat recorded the best financial results in its 73-year history. – We plan to continue to increase our income step by step – comments Wayne Griffiths, CEO of the Seat and Cupra brands. The Spanish brand also ends all the rumors surrounding its withdrawal from the market. To prove this, it plans to introduce facelifted Ibiza and Arona models and new versions of the Leon and Ateca.

In 2023, Seat delivered a total of 519,176 vehicles, an increase of 35.3%. compared to the previous year (year 2022: 385,592 vehicles). Cupra is also doing well and has once again achieved a delivery record – 230,739 vehicles, which is an increase of 50.9%. compared to the previous year (2022: 152,896). The seat itself produced 288,437 vehicles, returning to double-digit growth results (in 2022: 232,696 vehicles, an increase of 24%). – We want to restore the glory of the Seat brand. We plan to maintain the double-digit growth from last year by initiating new investments and refreshing the range of models. We are also proving the brand’s potential in the coming era of electrification. I assure you that the best is yet, says Wayne Griffiths.

Refreshed Seats, new Cupra designs

Griffiths promises Kiti will play an important role in keeping the company profitable. There are plans to introduce plug-in hybrid models, and the Arona and Ibiza models will be boosted in 2025. Seat will launch a new version of the Leon in the coming months. The Ateca’s design will also be refreshed. Cupra will introduce two new models this year: Tavascan and Terramar.