Matte car colors in muted earth tones are hot — but the trendy paints come at a cost

The recent trend in matte car colors featuring muted earth tones is gaining traction, yet the technology behind these stylish paints comes at a hefty price. Applying a matte finish necessitates a more complex painting process than standard sheen. To create the desired effect, a specialized primer, basecoat, and clearcoat must be used in combination. Moreover, the application of these components requires a heightened level of technical proficiency to ensure a successful result.

The base coat of a matte paint job consists of pigmented polymers that are designed to provide a soft and velvety finish. This coating is then covered with a clearcoat that helps to protect the underlying paint from oxidation, UV damage, and other environmental factors. Applied in a manner that prevents gloss and shine, the clearcoat enables a chalky, flat look that is the hallmark of a matte paint job.

Although a matte paint job can cost several thousand dollars more than a traditional gloss finish, many car owners are willing to pay the premium for the unique look of matte colors. Automotive paint experts note that the high cost is due to the additional materials and labor required to apply the specialized coatings. Moreover, the lack of available colors, as well as the complexity of the painting process, contribute to the premium price point of matte paint jobs.

In spite of the cost, matte colors are becoming increasingly popular, particularly among luxury car owners. While the finish is not suitable for every car, matte colors provide a unique and sophisticated look that appeals to many. For those willing to pay the price, matte colors offer an attractive and distinctive way to customize a car.