Nissan continues to run from the marathon to the market – World Motors

Last weekend Nissan entered the Milan Marathon race, which is now in its twenty-second edition and in which Nissan was the sponsor and Official Car. “We love marathons – commented Mauro Toro, president and CEO of Nissan Italy – and we are happy to return to Milan where we launched the new Juke in 2022, during the Innovation Week. The launch was a success that contributed,” Last year, we increased the number double ours compared to the year before this epidemic. The protagonist of Nissan’s presence at the Milan event was the company’s flagship model, the Juke crossover. “For us, the Juke is a prototype – explained Toro – that created a new segment of the market in 2010. This segment is today the most sold in Italy with 28% of its weight. We are proud and have decided to pay tribute. to the history of the model with a new version, with more products but maintaining the list price compared to the previous version”. If the participants of the Milan race were in a hurry, Nissan is no different. “Nissan is running – Toro continued – and in 2023 we have increased sales by 50% compared to the previous year, reaching 2.4%. This quarter confirms growth by 17% over the same period last year and a further increase in the market to 2.8% thanks to models we launched two years ago.” Not only the Juke, but also the Qashqai and the latest engines contribute data that speaks of the most symbolic period for the Italian car manufacturer. “The second year of a new product’s life – concluded Toro – is always a peak year. The Qashqai is doing well, with the e-Power engine which now exceeds half of sales, and also for the Juke which leads the “hybrid. . We intervene in two main trends in this sector, which are electricity distribution and transmission”.

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