Alfa Romeo changes the name of the ‘illegal’ Milano after…

During the presentation of Milano in Milan, Alfa Romeo tried hard… Italian identity emphasize. The design may come from the center of Alfa Romeo’s style – and has also been heavily criticized – but underneath it is more of the international generation of Stellantis. The Milano rolls off the production line Poole Tychy, such as the Fiat 600e and Jeep Avenger. We already know the technology from other models. So there is a bit of Italian about it.

Illegal name

In Italy there was a great impact on the memory of the city of Milan. Even within the government. Adolfo Urso, the Minister of Trade and Made in Italy, expressed criticism. He even mentioned prohibited by law pretending that the product is from Italy, when it is not. Misleading information to consumers, contrary to the 2003 law.

It seems the criticism was enough to change Alfa Romeo’s mind. “We have decided to change the name, although we know it is not necessary, because we want to preserve the positive feelings that our products have always generated and avoid any kind of controversy,” he said. Jean-Philippe LearnedCEO of Alfa Romeo.

Although Alfa Romeo believed that the name meets all the legal requirements and that there are things that are more important than the name of a new car, the brand still accepts criticism ” common understanding to improve”. Or in other words: for fear of ending up in a debate.

Not Milano, but Junior

Alfa Romeo chose the name Milano at that time large public and now returns to one of the other proposals made at that time. Milan becomes Alfa Romeo Junior. It is not a completely new name for Alfa Romeo. On September 26, 1966 GT 1300 Junior it was unveiled and it was also a version of the MiTo mini devices at the time. The car was also named after Italian cities: Milan and Turin. But the MiTo was also built in Italy. For Alfa Romeo, the Milano name change will surely be a costly joke…

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