BMW Joytown completes the high-quality track for unforgettable events and music.

Mumbai. BMW Group India successfully concluded the second edition of BMW JOYTOWN, marking the end of an evening full of exciting performances, amidst its customers and an impressive line-up of BMW, MINI, and BMW Motorrad vehicles. Diljit Dosanjh, The Karan Kanchan Experience, Till Apes and IB Inc gave a mesmerizing performance, masterfully blending Punjabi with electronic music. The combination created an exciting atmosphere, and captivated the audience with a unique combination of musical genres.

Diljit Dosanjh’s performance was especially spellbinding, delivering a live mix of his all-time hits and iconic songs. This combination not only showcased the versatility of many artists but also created an incredible experience, leaving the audience excited and wanting more.

Mr. Vikram Pawah, President of BMW Group India, said, “BMW JOYTOWN has redefined excellence in the fields of music and motoring. This unique two-day celebration of loud entertainment, exciting music, a spectacular display of BMW, MINI and BMW Motorrad vehicles, and unparalleled culinary delights, has captivated the audience and exceeded expectations. We express our sincere gratitude to our dear customers for their great support in making the second edition of BMW JOYTOWN a great success.”

BMW JOYTOWN is a luxury motoring festival organized by BMW Group India, merging automotive excellence with the vibrant world of music and culinary entertainment. This festival not only involves car enthusiasts but also their families, offering a variety of music to suit the unique tastes of a diverse audience. With a carefully selected line-up that includes top artists from various fields of music, BMW JOYTOWN guarantees an engaging experience for brand enthusiasts and music lovers alike.

Tickets for BMW Joytown 2024 sold out within days of its announcement, reflecting the popularity and anticipation of the event. This year’s edition of BMW JOYTOWN had an impressive lineup of eight famous artists, offering spellcasting demonstrations. Moreover, above 20 culinary and gourmet food brands, offered a diverse and delightful range of culinary tastes. Spread over two exciting days, BMW JOYTOWN 2024 offered endless entertainment, making it a memorable event for all attendees.

BMW, MINI and BMW motorcycle rows are displayed in separate zones.

The BMW location was a comprehensive display of BMW’s entire product portfolio, carefully organized into dedicated display areas to highlight the brand’s diverse capabilities. The
‘Round the City’ the area was dedicated to the elegance and sophistication of BMW sedanstime
‘Adventure Road’ keep an eye on
BMW X range of Sports Activity Vehicles (SAVs), emphasizing their durability and capability. Adrenaline way it was a haven for speed enthusiasts, featuring high performance BMW M cars. In addition,
BMW Electric Zone it gave a glimpse of the future and BMW i electric vehicles, demonstrating the brand’s commitment to innovation and sustainability.

GREAT LOVE it’s MINI’s optimistic approach to life, open to all that drives us forward in everything we do. Based on the same premise MINI area it was a show of progress and creativity. Featured are two iconic MINI models: the MINI citizenknown for its spirit of dedication and spacious design, and MINI 3-door Hatch, which embodies the original go-kart feeling of fun and agility. This belt was the perfect expression of BIG LOVE and the world of MINI.

Make Life A Journey the announcement was heard everywhere
BMW motorcycles area. The strip featured a Motorrad Garage where visitors can admire the full range of BMW Motorrad bikes, including venerable vintage models. The latest BMW Motorrad accessories and the BMW Motorrad Style Collection present an array of high-quality accessories and stylish apparel for the discerning rider. To complement this event, the area also hosts a Beer Garden, offering a great place to relax, enjoy great food and drinks, and immerse yourself in motorcycle culture.

Other Attractions

Gravity-defying stunts by BMW Motorrad riders and drifts in BMW M Cars entertained the audience throughout the evening. The latest trends in the BMW, MINI and BMW Motorrad lifestyle collections were up for grabs along with special offers on individual products.

The spectacular lineup of artists who rocked Mumbai at BMW Joytown was organized by BookMyShow Live, the live entertainment division of BookMyShow.

If you have any questions, please contact:

BMW Group India

Abhay Dange, Director, Media and Corporate Affairs

Cell: +91 9910481013; Phone: + 91 124 4566600; Email: Abhay.Dange@bmw.in

Satchit Gayakwad, Media and Business Affairs

Cell: +91 9560725900; Phone: + 91 124 4566600; Email: Satchit.Gayakwad@bmw.in

Web: www.bmw.in

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