Aston Martin: an electric car program that includes crossovers and super sports cars

Aston Martin has postponed the launch of its first electric car from 2025 to 2026/2027. Since the British still don’t see much demand for fully electric cars, especially in the luxury segment, they are initially increasingly relying on plug-in hybrids. However, there are several battery-powered models in the works.

The brand’s delayed electric car program will include a crossover, a coupe-style crossover, a sports car and a hypercar built on the same platform. That said it out loud Automotive News Executive Director Lawrence Stroll.

Four cars have already been built, but deliveries won’t start until 2027 – two years later than planned because customer demand is uncertain, Stroll told reporters at an event at Aston Martin’s headquarters. The company’s first electric car will be a coupe-style crossover and will be introduced in 2026.

According to the CEO, the needs of Aston Martin’s customers for electric vehicles differ – depending on whether they are crossovers or sports cars. “These are two different markets,” says Stroll. “Our sports car customers told us, ‘We still want the sound. We still want the smell.’ But for SUVs we see that electricity is important sooner and longer because it is used more as a daily vehicle.

Last year, 44 percent of Aston Martin’s sales were of the DBX off-road vehicle, of which 2,939 units were sold to customers, according to the company.

A revolutionary e-car platform in the works

According to the report, Aston Martin is developing an electric platform that will be flexible enough to build crossovers and sports cars. The architecture will have the battery as far underground as possible. However, it leaves gaps to ensure that the driver and passengers can sit as low as possible in a sports car configuration.

Aston Martin will source components for its electric cars, including engines, inverters and transmissions, from US company Lucid, the company announced last year. Stroll said Lucid, which has a joint shareholder with the British in Saudi Arabia’s Public Investment Fund (PIF), was “calm” about the delay.

To meet the growing demand for combustion engine sports cars while reducing the CO2 emissions of its fleet, Aston Martin will convert its current front-engine sports car platform to use hybrid powertrains. “The PHEV plan will be a bridge between combustion and electric drives,” said Stroll. “This will go on for a long time.”

The first plug-in hybrid from the front-engine sports car series, which also includes the DB12 and Vantage, will hit the market between 2025 and 2026, Stroll announced. He did not indicate which model will receive the car first. These models follow the mid-engine Valhalla range, Aston Martin’s first all-electric car. Valhalla is expected to enter the market before the end of the year.