The UK roads are in dire shape, and the figures reflect it – a quarter of cars in the UK have been damaged by potholes. In response to this, Skoda has declared war on potholes with a multi-pronged campaign.
Skoda’s initiative includes a series of initiatives, from offering free winter wheel checks to providing a ‘Pothole Promise’ to any customers whose cars have been damaged by potholes. The free wheel checks will ensure that drivers’ wheels are properly aligned and balanced, which can help to reduce the risk of damage from potholes.
Skoda’s ‘Pothole Promise’ is an offer to replace, free of charge, any components that have been damaged by potholes. This includes suspension components, wheel rims, tyres and shock absorbers. The promise is available to all customers whose cars were damaged by potholes in the UK, regardless of the make or model of their vehicle.
Skoda is also investing in research to help find a solution to the pothole problem. The company is partnering with academics at UK universities to develop technology to detect potholes and automatically repair them.
Skoda’s campaign is a recognition of the fact that potholes are a major problem on UK roads. The government has pledged to spend £2.5 billion over the next five years to repair potholes, but this will not be enough to fully solve the problem. By offering free wheel checks, a ‘Pothole Promise’ and investing in research, Skoda is sending a clear message that it is determined to help tackle the scourge of potholes.
Skoda has launched a vigorous campaign to combat the problem of potholes on UK roads, which now affect a quarter of vehicles in the nation. To this end, the company is providing free winter wheel checks, along with a ‘Pothole Promise’ of free replacements for any components damaged by potholes. Skoda is also partnering with academics at UK universities to develop technology that would detect and automatically repair potholes.
This multi-pronged approach is a response to the government’s pledge to invest £2.5 billion over the next five years to repair potholes, but which is unlikely to be sufficient to address the issue. Through its initiatives and research, Skoda is indicating its commitment to helping tackle the issue.