smart ads going on in the US

And yes, they do Marketing strategy at Tesla they are always so wonderful. Do you remember the famous story of a Porsche 911 being dragged by a Cybertruck while racing another 911? Well, although this idea is not “brave” in terms of courage, it is still important to remember.

This week, Tesla began a major advertising campaign by bringing Cybertruck model in New York City and showed it towing a Tesla Model Y promotional display. Tesla in the Big Apple not only highlighted the Cybertruck’s towing capabilities, but also emphasized the fact that the best-selling car in the world is American (similar to the Model Y). This message appeared on a glass case that featured an entry-level California brand. In short, as they say in these cases: two birds with one stone.

On the other hand, Model Y has every reason to “brag”, after becoming the best-selling car in the world in 2023. Over the past year, the crossover attracted the attention of more than 1.2 million buyers, registering a A 71% increase compared to 771,000 units sold in 2022.

The promotional tour was a hit several iconic stages of the city, including Lincoln Center, Columbia University, the Guggenheim Museum, Times Square and the Empire State Building last Friday. On Saturday and Sunday, the two moved to other locations such as 11th Avenue, Javitz Center, Union Square, Washington Square Park, Wall Street Charging Bull and the World Trade Center.

Tesla is trying to cope with the most recent sales decline in the first quarter of 2024. The company adopts several advertising strategies, including offering incentives in various markets. For example, in China, one of its main markets, Tesla offers zero interest financing for the first three years after the purchase of models such as Model 3 and Model Y.

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