The first edition of Lamborghini Arena inspires you and makes you dream

In the last weekend, history was made for Automobili Lamborghini and the Imola Autodrome. The first edition of the Lamborghini Arena saw a great turnout of lovers and customers of the brand, crowded at the center of Imola. 6,000 attendees and around 380 Lamborghinis on the big parade track on Sunday, for an exciting and spectacular time.

In the two days dedicated to the Sant’Agata Bolognese company, the show took place both on and off the track: in the paddock the celebration of the brand was 360 degrees, enhancing the lifestyle of the brand and allowing enthusiasts to experience the first Lamborghini styleicon past, present and future.

Fun on and off the track

Along the 4909 meters of the ups and downs of Romagna, the Huracán Super Trofeo EVO2 was heard, with the drivers taking part in the tests in view of the start of the Super Trofeo Europa championship scheduled for two weeks in Imola, the road of Lamborghinis and many. exclusive Essenza SCV12s, which launched the season of special track days for the 830 hp hypercar from Bologna.

Behind the holes, he sat down bullfights on wheels have taken place event, as well as recent Lamborghini models, such as the Revuelto and the Lanzador concept car, both presented in the company’s sixtieth year of operations. Great attention was also paid to the Lamborghini SC63, which will race in the WEC in Imola from 19 to 21 April and to the Lambo V12 Vision Gran Turismo, the first virtual car in the history of the brand created for the Gran Turismo video game.

The view was also turned to the past, with the display of the Diablo VT Roadster, yellow with Nero Torpedo interior from 1998, recently approved, and the Lamborghini 291 Formula 1 model, coordinated by the Polo Storico. The car park offered to Lamborghini customers also has left fans breathlesswho had the opportunity to admire many Toro models of yesterday and today, in the most diverse versions, configurations and customizations.

Lamborghini Arena, an inspiring experience

Among experts, the feeling is that we were in the middle of the “zero period” of the new event. The first edition of the Lamborghini Arena gave the idea of ​​being a unique event, but repeated over and over again and great potential. Lamborghini is a brand that has an inescapable appeal across the automotive world, with distinctive features that define it and set it apart from any other competitor.

To be clear, I would like all of you to have the opportunity to drive a Lamborghini on the roads open to traffic and see the reactions of people passing the Taurus, from children to the elderly. Only in this way can we understand“The Lamborghini Effect” on everyone. Not just a luxury car brand, but It’s an interesting style. Not for simplicity, certainly, but for research and elegant sophistication.

Here, all this he deserves to have experience even from people who cannot own such a car, but who can only dream. Through these experiences, one can continue to imagine themselves in a Lamborghini and that’s it, while another can try to make a change in their life at least to be able to drive it once. When an event inspires you to do better, cannot fail to be considered a success.

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