Dodge strengthens its presence in the WorldSBK championship – World Motors

Speed ​​and adrenaline for Dodge Europe at the Dutch round of the World Superbike Championship that marked the start of new adventures for the brand.
On the tarmac of the ‘Cathedral of Speed’, the Assen TT circuit, enthusiasts were able to closely observe the performance of the official cars, discover and test Dodge models and participate in the production of the IN//OUT web series, too. signed with brand name.
Among the protagonists of the weekend, the official safety cars represented by the Dodge Challenger SRT Hellcats, as well as the two Dodge Durangos serving for the Race Direction and for the FIM safety manager, all with their special edition set in collaboration. with WorldSBK.
Together with KW Auto, Dodge recorded the highest number of visits to its stand at the Paddock show, where waiting for the public were four V8 models available for test driving, three Dodge Challengers and a Dodge Durango SRT.
“Dodge Europe – commented Luca Vernoli, marketing communications manager of Dodge & RAM Trucks for the Greater Europe region – is here to play a central role in every weekend of the World SBK festival, exciting the emotions of the fans at the circuit and online from home “. Also a highlight of the weekend was the presence of Ida Zetterström (@dragsterfia), NHRA Top Fuel driver, 2023 European Top Fuel champion and Dodge brand ambassador.
During this race weekend, Zetterström enjoyed the full WorldSBK experience, which included the first round before Saturday’s Race 1 in his customized Challenger SRT Hellcat 6.2L V8, producing 717 hp. The moment was broadcast live around the world and Ida was also invited by Dorna to take part in the Superpole awards ceremony on Saturday 20th, where, for once, she handed out trophies instead of receiving them.
Ida’s experience at the Dutch round of WorldSBK will be presented in the first episode of the new season of IN//OUT, Dodge’s editorial project aimed at presenting the values ​​and challenges of the brand in a European context.
“It’s good to be back on track with Dodge here in Europe after the first few months in the US as an NHRA fuel driver for JCM Nitro – commented Ida Zetterström – and Team Dodge Europe has big plans for the new I can’ series. I don’t see when to be part of something truly innovative in terms of brand storytelling.”

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