Korean Kia once again focuses on hybrid and hot in the middle of its range

Come on intends to fly over it happy new year 2023. Last year, the manufacturer South Korea available record statistics, and 3,1 million cars sold worldwidewhich almost 600 000 and Europe and more than 49 000 in France. Kia stood out in particular due to the clear increase in sales of its electrified vehicles;

Kia is increasing

For 2024, Kia has set a sales target of 3.2 million cars. However, it is for a long time that the brand expects a significant increase in its sales. Indeed, Kia aims to sell 4.3 million cars in 2030, which represents an increase of 34.4% compared to 2024. Among these sales, the South Korean brand hopes to be 37% will be implemented by 100% electric cars.

Increasing diversity of hybrids

A target that is virtually unchanged from the one set in 2023. A major upheaval is worrying hybrid cars and plugging hybrids as Kia aims to increase their production significantly by 2030, which would enable us to anticipate the possibility of decline in the electricity market. By 2030, the Seoul brand aims to sell a total of 2,48 million electric vehicles (electric, hybrid and plug-in hybrid), or 58 % of the total target amount.

Several new features are coming

To do this, Kia intends to put new hybrid cars on the road and give them 9 in his series from here to 2028. The program remains unchanged for zero-emission vehicles, models EV2, EV3, EV4 and EV5 they are still confirmed and will gradually enter production in the coming months and years. EV3 will get the ball rolling in 2024.