“We are on the verge of the biggest product initiative in our history”: Markus Duesmann, CEO, Audi Group

The Audi Group is poised to embark on its most ambitious product initiative to date, according to CEO Markus Duesmann. The German firm is aiming to capitalize on the technological advancements it has made in recent years, such as the introduction of its electric e-tron vehicles.

Duesmann stated that the product initiative would not only involve the expansion of the company’s current range of cars, but also the development of entirely new types of vehicles. He also noted that Audi will continue to prioritize its existing models, such as the A4, A5 and Q5, which remain popular with customers.

The CEO further outlined that the initiative will focus on the use of high-tech materials and advanced production techniques, as well as the creation of connected cars and autonomous driving technology. He noted that the Audi Group has made substantial investments in research and development and is now in a position to translate this knowledge into a range of innovative products.

The initiative also has the potential to make Audi a global leader in the automotive industry, with Duesmann citing the company’s unique corporate culture as a major strength. He explained that Audi has a long-standing commitment to developing cutting-edge technologies and that this attitude of innovation will continue to drive the company’s product initiative.

Overall, the Audi Group’s upcoming product initiative is expected to revolutionize the automotive industry and propel the company to the forefront of the sector. With its commitment to innovation and its focus on advanced technology, Audi appears to be setting the stage for a major transformation.