The electric Porsche Macan is the official car of the 2024 Met Gala.

Porsche becomes the official partner of the most important fashion event of the year. An opportunity to present its new electric model, the Macan SUV, and claim its CSR roadmap during the Met Gala 2024.

Porsche is taking advantage of the Met Gala to promote its electric projects

The selection is made. In one week, fashionistas, art lovers and celebrity lovers around the world will be watching the arrival of celebrity guests at the 2024 Met Gala. forward and reach a large and international audience. This is the case of Porsche, the official partner of the Met Gala 2024.

And if this year’s theme, “Sleeping Beauties: Awakening Style”, leads to the rebirth of old pieces, the automaker hopes to present its vision of the future. The new Macan electric SUV will represent the brand and will be the official vehicle for the journeys of some of the celebrities present for this great evening of fashion. The choice of a car related to the CSR goals offered by Porsche in recent years.

In addition to its ambition to achieve carbon neutrality throughout its production chain within the next six years, The automaker plans to sell more than 80% of new, fully electric cars by 2030.. In the short term, Porsche will launch its first electric models 718 and Cayenne. Meanwhile, the brand continues to develop its hybrid vehicles, such as the new 4 E-Hybrid and 4S E-Hybrid versions of the Panamera.

Get closer to the world of fashion

While the electric Macan will be the official car of the Met Gala, Porsche will take advantage of the event to get a little closer to the world of fashion and accessories. On the one hand, the manufacturer will highlight various customization options for this new car, focus his communication on the structure and specifically designed, in the same spirit as a Haute Couture piece. In addition, the brand will work with Vogue to produce a series of content called “True Essence”.

The manufacturer is not the first time cooperation with actors in this fieldas evidenced by his relationship with Balmain artistic director Olivier Rousteing, collaboration with Tag Heuer and collection with Hugo Boss.

Last but not least, Porsche will make a financial contribution to the Costume Institute at the Met in New York, encouraged by steady sales despite a slight decline. In the first quarter of 2024, the brand has produced around 78,000 vehicles-4% decrease compared to the same period last year.