after its success in 2023, a new era begins …

Don’t bury SEAT too fast!

SEAT and Cupra are achieving historic success

When it was originally expected it stops car production in 2030, to fully commit to micromobility solutions, the Spanish division of the Volkswagen group has enjoyed excellent success in recent months. It’s simple: 2023 was the best year in its history, in 73 years of the same existence! SEAT sold 288,437 cars last year, up 24% compared to 2022. Best of all, its electric and sports subsidiary, Cupra, saw its sales increase by 50.9%, passing for 230,739 units! Good performance for both, which also shows that, despite the absence of 100% electric models from SEAT (this task has been entrusted to Cupra), the brand still sells more cars than its younger sister. And that’s good, because it finally suggests that SEAT will still be around after 2030. “We want SEAT to regain its position, continuing last year’s double-digit growth for new investment in its brand and designs. We are also studying what we can offer in the electric world under the SEAT brand. As far as SEAT is concerned, I guarantee that the best is yet to come,” explained its boss, Wayne Griffith.

The best is yet to come…

SEAT has just lifted the curtain modified versions of its Ibiza city car and Arona crossover, and will launch the updated Leon and Ateca in a few months. But an ambitious product plan is coming to us from Cupra, due to the transition to electricity. The sports brand will launch the redesigned Leon and Formentor this year, before arriving in the range The new Tavascan SUV, based on the ID of its cousin Volkswagen.4. It will follow in 2025 The large Terramar family SUV, and the Raval electric city car, a cousin of the Volkswagen ID.2. Other important dates: Cupra will make its official arrival in the United States! Losing momentum in China, the Volkswagen group wants to refocus part of its efforts on the American continent, where it already supplies Volkswagen, Audi, Bentley and soon the Scout brand. SEAT and Cupra have never been launched on the market, focusing mainly on Europe and certain Spanish-speaking markets, such as Mexico. Cupra to launch “at the end of the decade” 100% electric version of the Fomentor SUV plug-in hybrid, as well as a large family SUV, which has yet to be named. Maybe an extended version of Terramar?

These announcements are great news for SEAT, the historic brand founded in 1950, which Volkswagen bought in 1986. It, which has often been in the shadow of Volkswagen and Skoda, finally seems to be emerging independently. A feature fashion, young and urban of its models (which differs from the historical preservation of Volkswagen and Skoda) is not alien to this…