Aston Martin is paying millions to stay associated with F1 until at least 2030

Aston Martin is paying millions to stay associated with F1 until at least 2030


Aston Martin confirms its long-term project in Formula 1 with a commitment to the first class until at least 2030. Times reports that the parent company, Aston Martin Lagonda, has invested twenty million pounds to keep the Formula 1 team alive in Formula 1 for at least another six years Team owner Lawrence Stroll is very satisfied with the steps taken by the brand since 2021.

It was a positive week for Aston Martin in mid-April. On April 11, the British racing team announced that they will keep two-time world champion Fernando Alonso with the team for a little longer, and now Aston Martin has also confirmed that they will sponsor the team until at least 2030. The British brand has been the name of the team since 2021 .the team, which was first known as Racing Point, and before that it was called Force India. Canadian businessman Stroll bought Aston Martin and immediately decided to turn it into a Formula 1 team, where his son, Lance Stroll, and Alonso form a driving duo.

Just a few days after the addition of Alonso, the team has also increased its participation in the first division. From 2026, Aston Martin will no longer be a customer team, as they will participate in Formula 1 and cars powered by Honda Martin is committed to the first class until at least 2030, and it did so with an agreement worth at least. Twenty million pounds, according to Times. ‚ÄúSystem 1 has helped us change the nature of our business and that gives us what we needed to increase our credibility and performance of Formula 1 in our cars,” Stroll said at an event at Aston Martin’s headquarters in Gaydon.

The Silverstone factory emphasizes the long-term project

Aston Martin started building the Silverstone factory some time ago. That also contributed to the communication the team had with Honda. Honda Racing Corporation CEO Koji Watanabe indicated that the Japanese engine supplier was very impressed with the enthusiasm and spirit of the British racing team, and that this also laid a good foundation for the partnership. “Formula 1 has not only given us 2.3 billion viewers to see the green Aston Martin during the 24 weekends of the season,” Stroll continued. “It has also given us a much younger customer base for Aston Martin,” the Canadian concludes.

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