BIG – Bjarke Ingels Group and Audi: Reflaction

BIG – Bjarke Ingels Group and Audi: Reflaction


Almost invisible, design multiplies people and thingsidentifying four different situations that invite many activities proposed during the days of FuoriSalone.

Guests can move around Reflection and stop in parts Performancewhere they are shown, inside guarantee officialdue Audi SQ6; Community it is a space designed to stimulate exchange and conviviality, in the shade of plants; Knowledge it is a theater where meetings and talks take place; area Audi light technology showcases innovative digital technologies related to lighting, developed by the German brand.

The Audi installation is made up of four glass walls (10 x 1.2 xh 8.5 m) that divide the space into four areas: The Performance Area shows two new Audi SQ6 models in two different shades of grey; red Japanese maple dominates in the Community area, dedicated to conviviality; a circular amphitheater with solid wooden steps and chromed iron balustrades defines the Knowledge area; in the Audi lighting technology space, four displays show the technology (front light, Oled 2.0 digital Oled 2.0 and OLED evolution model) used for the front and rear lights of the Audi Q6 e-tron.