BYD, one of the leading producers of Battery Electric Vehicles (BEVs) in the world, has now entered the Middle East market, launching four BEV models in Jordan.
The Chinese auto-giant’s foray into the Middle Eastern market is part of its aggressive expansion plans, which have seen the company become the world’s largest producer of BEVs.
As part of its regional launch, BYD has rolled out four BEV models that have been tailored to the Middle Eastern market. These include the BYD Han, an executive sedan with a range of up to 500 kilometers (310 miles) on a single charge; the BYD Yuan, a crossover SUV with a range of up to 400 kilometers (250 miles); the BYD Tang, a luxury SUV with a range of up to 600 kilometers (373 miles); and the BYD Song, a multi-purpose vehicle with a range of up to 500 kilometers (310 miles).
The vehicles will be powered by BYD’s proprietary “Blade” battery, which is touted to be one of the safest, most reliable, and longest-lasting batteries on the market. The Blade battery is also said to be able to charge up to 80% in just one hour.
In addition to the four new models, BYD has also announced the opening of its regional headquarters in Jordan, which will serve as the hub of its operations in the Middle East. The headquarters will house a team of engineers and technicians who will provide after-sales service, as well as a full range of spare parts and accessories.
BYD’s foray into the Middle Eastern market is a bold move by the company, and one which is likely to be welcomed by the region’s growing number of BEV enthusiasts. With its range of models, advanced battery technology, and dedicated after-sales service, BYD is well-placed to take advantage of the unique opportunities in the region.