Cadillac, a luxury vehicle division of the U.S. automaker General Motors, is purportedly offering test drives of their vehicles to Tesla owners at Supercharger charging stations across China.
This initiative, according to recent reports, is intended to entice Tesla owners to switch to Cadillac’s electric vehicles, which are seemingly becoming more popular in the Chinese market.
The Supercharger sites, which are conveniently located in major cities across China, are said to have been chosen as ideal locations to target Tesla owners. On-site marketing staff have been deployed to engage potential customers, providing them with details of the latest Cadillac models, as well as offering test drives of the vehicles.
This aggressive marketing campaign appears to be part of Cadillac’s mission to increase its sales in the Chinese market, where Tesla has experienced a surge in success in recent years.
The company has also set up a network of charging stations across China, offering customers the convenience of being able to charge their vehicles at any of the locations.
Cadillac has yet to make a public comment on the initiative, but it is likely that the company is hoping that this strategy will help to increase their market share in the country.
In a competitive marketplace, where Tesla has established its presence, Cadillac is evidently attempting to differentiate itself from its rival by actively targeting Tesla owners with their marketing efforts. Whether or not the initiative proves to be successful remains to be seen.