Citroen celebrates the Rubik’s cube at Milan Design Week – Mondo Motori

On the occasion of Milan Design Week, Citroën AMI celebrates the Rubik’s Cube, the best puzzle game and the most played game in the world. A young French girl and a famous cube meet for the first time on the streets of Milan and in the special Maison Citroën at Coin Milano 5 Giornate. This event is to celebrate together the first 50 years of the cube invented by Ernő Rubik, which since 1974 has never ceased to engage and excite curious minds from all over the world. Thanks to Citroen AMI, Rubik will immerse himself in Milanese traffic driven by a sustainable and original “personalized” car, designed for green urban mobility and which shares the spirit of pop, design innovation and the pleasure of challenges. Citroen AMI – 100% electric with the Rubik’s brand, will be exhibited at Maison Citroën at Coin Milano 5 Giornate in an area set with “cubes” of all types, ages and sizes and where possible, on Saturday 20 April, during an event open to the public, meet Carolina Guidetti, Italian sprint champion, social media star with millions of followers and Rubik’s brand ambassador, and with her try to solve the cube in a unique time.

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