The summer of orange cars: here is Skoda after Fiat

The Czech carmaker’s new campaign follows a story with three elements: a girl, a Škoda Karoq and a speedometer that tells time.

Colors are back in the middle of car ads and orange seems to be the main character. In the result of Fiat’s campaign celebrates the colors of Italy by announcing that it will no longer offer gray carssigned Leo Burnett Italy, another orange car is at the center of the ad, this time by Škoda and be of a global digital and social campaign and Leo Burnett UK.

Škoda Karoq, Make every mile count

Video, directed by A smuggler in London and developed by Fallon Englandhas like the main character is a girl who continues the hero’s journey carried out by changes and reforms with the help of assistant: the new Škoda Karoq SUV. The action is marked The third feature of the business: the speedometer which, as the number grows, favors the perception of time passing in 30 seconds of video, according to the slogan “Make every mile count”.

The Hero’s Journey

Indeed spot opens with the main character, sitting on a desk between a Škoda Karoq on his left and the same SUV reproduced on a PC screen on the right. The man hands her the key, signaling the moment when the odometer acting as the guiding thread of the narrative begins to mark time. From the building where the Škoda logo is visible, the action moves to other settings, while maintaining the three basic elements firmly of narrative.

Let’s Explore

“Let’s Explore“and a call to action which closes the business. The campaign which, for Leo Burnett UK creative director Graham Lakeland, plays perfectly with a semantic reset and odometer recognitionand made it the logo of the spirit of adventure and exploration of the main commercial character and its companion, the Škoda Karoq SUV.

I’ll see you soon!