FIAT UNO, 40 YEARS AGO FORATTINI’S FIRST COMMERCIAL (VIDEO)

Forty years ago, the automobile industry was revolutionized by the launch of the Fiat Uno, the first commercial from renowned Italian cartoonist and illustrator Dino Forattini. Widely regarded as a work of art, the charming commercial featured a whimsical cartoon version of Forattini’s signature cartoon character, “The Uno”. The ad ran for several months in Italy and quickly became a hit, introducing the Fiat Uno to legions of fans.

Since its debut in 1982, the Fiat Uno has become one of the most iconic automobiles of all time. With its distinctive design and agile performance, the Uno has been a favorite of generations of drivers, from enthusiasts to everyday commuters.

To commemorate the Uno’s 40th anniversary, Forattini has released a special video featuring his original cartoon. The video features Forattini’s classic cartoon character, “The Uno”, as it journeys through time and space, reliving the many memories associated with the beloved car.

The video is a stirring tribute to the many people who have driven and enjoyed the Fiat Uno over the years. It also serves as a reminder of the timeless beauty and performance of the car, and the importance of Forattini’s contribution to the automotive industry.

On this milestone anniversary, it is fitting to pay tribute to the Fiat Uno and Dino Forattini’s iconic commercial, which helped usher in a new era of automotive innovation. As the video demonstrates, the Fiat Uno continues to be a beloved and timeless symbol of automotive excellence.