Lamborghini’s new logo after more than 20 years

The new logo will not only be used on all the company’s official channels, but will also appear on new Lamborghini cars in the future.

The Taurus avoids the Lamborghini logo

White and black dominate as base tones, while yellow and a new shade of gold act as accent colors. The designers also made the letter “Lamborghini” in a larger sign. Furthermore, the sports car brand is removing the famous bull from the logo and placing it alongside the logo as a “digital touch point”, for example on company websites. At the same time, the VW brand developed the official font of Automobili Lamborghini.

In 1963, Ferruccio Lamborghini founded the company Automobili Lamborghini and chose the cow as the brand symbol. More precisely, “Murciélago”, the legendary bull that survived a bullfight on October 5, 1879 despite being stabbed 24 times and was spared. The symbol of power was also the zodiac sign of Lamborghini.