Kia Tasman: this is the name of the long-awaited pick-up

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Kia has named its new pickup: Tasman, a name inspired by the wild beauty and unspoiled nature of Tasmania, an island at the southern tip of Australia, intended to symbolize the spirit of adventure and the thirst for discovery that sets it apart. new pickup.

Tasman: a new takeaway concept

The Kia Tasman represents the brand’s first bold step into the global C-segment pickup market, proving itself as the ideal partner for a dynamic lifestyle, ready for more leisurely, even extreme, activities.

The Hyundai group brand has planned to start its first acquisition in 2025, through a strategy that will see the launch divided into several phases, globally, in the markets of Korea, Australia, Africa and the Middle East. This strategic approach aims to meet the specific needs and requests of each geographic region, taking into account the characteristics of each, such as the strong penetration of the Australian market, the growing trend of foreign operations that has emerged for Koreans. market and demand in Africa and the Middle East for off-road vehicles capable of dealing with various terrains, including the desert.

Mention: careful choice

The Tasman name, suggested by Kia Australia, was chosen from a list of submissions from Kia’s international markets. Its direct connection to Tasmania, known as the ‘island of inspiration’ and the Tasman Sea ultimately led to this denomination. Amazing landscape of the island and mosaic of

wildlife biodiversity provides a unique combination of wilderness and cultural richness, helping to inspire a sense of wonder and community unmatched anywhere else. The name is meant to evoke this spirit of adventure, reflecting the robustness and versatility of Kia’s new pickup.