HP becomes the title sponsor of Scuderia Ferrari in F1

Scuderia Ferrari has announced that it has concluded a multi-year agreement with the company HP which becomes the main sponsor of the Maranello team immediately.

As part of the new agreement, the HP logo will debut on the Maranello team’s cars at the Miami Grand Prix scheduled for May 3-5, with the Italian team now known as Scuderia Ferrari HP.

The Scuderia Ferrari Esports team and one-seater Ferrari driven by Maya Weug in the all-female series of F1 Academy launched in 2023, will also compete under a new name.

“Our founder passed on his desire to continue. From this comes our desire to innovate and pursue, as well as our commitment to a sustainable future, from carbon neutrality to next-generation education. » Said Benedetto Vigna, CEO of Ferrari.

“At HP, we have found the same values, which make it an ideal partner. We look forward to starting our cooperation and facing new opportunities and challenges together. »

Shortly before the Miami Grand Prix, representatives from both organizations will be on hand for the unveiling of the new Scuderia Ferrari HP, which will debut in an exclusive edition created specifically for Miami. Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP team principal Fred Vasseur, team drivers Charles Leclerc and Carlos Sainz, and HP CEO Enrique Lores will attend.