Tavascan and Terracan ready for launch

The record performance of the Cupra, the return of the growth of the Seat brand and the transformation of the company that led to a clear improvement in the efficiency of the company. These are the three important factors that have made the Seat group, connected to the Volkswagen galaxy, the protagonist of a remarkable regeneration operation, as indicated by the president Wayne Griffiths by showing the performance of 2023 which, despite being a year full of differences and differences. of problems for the entire automotive sector, ended with the best financial results shown by the Spanish group in its 73 years of history, consolidating and strengthening the positive trend that had already been seen at the end of the previous year. Among the many records we have, for example, operating profit, which rose to 625 million euros from 33 the previous year, sales increased by almost a third to 14.3 billion and profit reached 4.4% (it was 0 .3% in 2022). , based on a medium-term target calculated at 5%, and a long-term vision that predicts a target of 8-10% by the end of the decade.

What determines this success? contributing to the new stability of production that has returned the speed of distribution in the sales network to normal (or almost normal): deliveries increased by 35.3% to almost 520,000 units: 230,000 representing a new record for Cupra (+50, 9%). and 290,000 (including 89,000 Arona and 78,000 Ibiza) of the Seat brand, 24% more than in 2022. These numbers show the effectiveness of the strategy that in the last five years has put regeneration on the table of 5.3 billion euros, increasing by 44% (up to 939 million) the part allocated to Research and Development activities, considered strategic in the context that for example you see the group participating, with more than 50 partners, in “Future: Fast Forward” , a 10 billion euro project that aims. transforming Spain into an electric mobility hub in Europe. Beyond major projects aimed at redesigning the future, at Martorell we do not forget to support the good times with products that are increasingly attracting customers. In Seat’s programs, for example, hybrid models with low plug-in consumption will be offered until the end of the combustion car era.

In recent times, An update of the Arona and Ibiza is announced for 2025, while a new version of the Leon and an update of the Ateca will be launched in the coming months. And we think about the possible role of brands in the field of electric mobility. Cupra’s plan is more aggressive and ambitious, as it intends to continue to be one of the brands with the highest growth rate. Already this year, for example, with the imminent presentation of updated versions of Leon and Formentor, the debut of two new things is expected: Tavascan, the second 100% electric model (and the first SUV), and Terracan, another. An SUV that is only partially electrified by means of a plug-in hybrid from Audi. In 2025, then, it will be the turn of the Raval, a small car that promises to write a new chapter in the history of zero-emission urban mobility, taking the legacy of a revolutionary concept – not surprisingly called the Urban Rebel – that anticipated its forms and content.