Alfa Romeo causes trouble: Alfa from Poland?

Alfa Romeo causes trouble: Alfa from Poland?


Dissatisfaction caused: Stellantis boss Carlos Tavares. Photo: imago/Germain Hazard


Alfa Romeo’s new model is causing controversy because it is produced abroad. The traditional manufacturer should surrender after the demonstration.


Milan is probably the epitome of Italian style and design – just like the cars from Alfa Romeo. So it is appropriate, thought the Stellantis Group and presented the latest example in the Lombard capital. The name was also appropriate: “Alfa Milano”.

But the car with the well-rolled front end was annoying. Not only is it the brand’s first fully electric model, it is also the first to be manufactured abroad – at the Stellantis factory in Tychy, Poland. Since the right-wing nationalist government of Giorgia Meloni took office, Italy has had its own minister of companies and “made in Italy”. And he took a step. “A car called Milano must be made in Italy,†said Minister Adolfo Urso. Just! In fact, the law prohibits mention that could mislead consumers about the nature of the product. Not every hard cheese can be called “Parmigiano Reggiano”, but only those from Emilia-Romagna.

Minister Urso also received support from the Italian Consumer Protection Association. Nobody would tolerate it if a wine made abroad was sold as Italian, said its president Martina Donini. CEO Carlos Tavares explains that the new model will not be manufactured in the Cassino factory at home saying that it will be 10,000 euros cheaper. However, the company regretted it and changed the name of Milano “Alfa Junior”: They wanted to “keep the positive feelings that our products have always evoked, everyone now has a good feeling again, the former soccer player Andreas Möller would.” they have said. Or, in short: Milan or Poland – the main thing is Italy.