Viva Magenta: The automotive world also relies on Pantone’s color of the year

Viva Magenta: The automotive world also relies on Pantone’s color of the year

Bentley GTC Speed ​​in Pantone Color of the Year.



Live MagentaThe world of the car also depends on the color of the year

A rich shade of pink is the color of the year 2023: Viva Magenta! The hyped color can also be found in the automotive industry.


Isabelle Riederer / A&W Verlag

This year’s color of the year, chosen by the famous American color institute Pantone, was Viva Magenta 18-750. A strong, dark shade of pink draws its inspiration from nature. A symbol of strength, the shadow is meant to embody courage and fearlessness, as well as a high spirit and optimism that should inspire new storytelling. If the sound of fashion can also be found in the automotive industry? We looked around and found what we were looking for.

Porsche 718 Boxster Style Edition


The Porsche 718 Boxster Style Edition has not only received a luxurious update for the new year, but will also be available at local dealers in the color of the year in late February. Zuffenhauseners call the new color Sternrubinneo. The rich pink shade is inspired by the legendary Porsche 911 Carrera RS of the 964 generation.

Bentley GTC Speed


The speed of the Bentley Continental GTC is already visible, but in the color magenta it almost burns into the retina. The question is, are you allowed to drive a luxury car like this color? One can! Powered by a 6.0-liter, turbocharged W12 engine with 659 hp, the Continental GTC Speed ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ is the most powerful convertible the British have ever put to wheels.

Lamborghini Huracan STO


Shortly after the New Year, Lamborghini sent an entire herd of his best bulls on a tour of the far north. Also included is the Huracan STO in shimmering purple – not quite magenta, but still from the color family. Popular British YouTuber and collector Shmee150 has a similar model in the same color in his garage.

Zenvo TSR-S


Speaking of Shmee150, the Brit, real name Tim Burton, loves his supercars with bright colors. The Zenvo TSR-S is also part of its exclusive collection and makes a big statement. The wild purple hypercar produces 1193 hp and goes from zero to 100 km / h in 2.8 seconds. The Danish limited series manufacturer produces only five pieces per year. Average cost: around 1.8 million Swiss francs.

Rolls Royce Cullinan

Rolls Royce

In terms of race, the British are usually more reserved. But for this year, luxury manufacturer Rolls-Royce is throwing colors around. In mid-December, Rolls-Royce presented an exclusive version of the luxury SUV Cullinan at Art Basel Miami. The “Inspired by Fashion: Re-Belle” edition can be ordered in wildberry color upon request. This cheeky little fruit is eye-catching.

BMW M3 Racing


BMW also has such wild fruits. The wildberry color also hunts in the same color zone and decorates any M design for an additional charge. Whether the color is promising remains to be seen, but it certainly represents a happy push.

Porsche Taycan Turbo S


As if Porsche and Pantone had collaborated! No other car hits the nail on the head color-wise like the star ruby ​​Porsche Taycan Turbo S. The electric sports car is not new and neither is the color scheme, but the company from Zuffenhausen seems to have a good direction.

Toyota Aygo


Indeed, Toyota Aygo no longer exists in this form, since last year it is only available as Aygo X. But the small car should also break the spear for “ordinary people” on the street. Because colorful finishes aren’t just reserved for the supercars of this world! With the facelift of the second generation, the younger one also received a bright color refresh in 2018, of course with the name “Magenta”. The little kid was ahead of the pack five years ago.