Xiaomi has already beaten Alfa Romeo or DS

March 02/04/2024 – Movement of things.

It was 4 days ago that the smartphone manufacturer Xiaomi presented its first car, the SU7 sedan. A new manufacturer, a completely new product, even if the offer was interesting, it was difficult to make a sales forecast, but we can write that all optimistic forecasts were beaten. 88,898 orders were recorded in 24 hours. 48 hours after the opening of orders, there were already 120,000, and these are real, genuine and serious orders, as they are made with cash of 5000 yuan (~ 644 €), a sum that cannot be returned , otherwise within 7 days of ordering. To put things in perspective, we will see that Xiaomi will probably sell more cars in its first year of existence than DS, or even Alfa Romeo. In fact, investing a lot of money to make a good car, and offering it at a very competitive price, works…

Still, registering orders is easy, you also have to make cars, and we do not know how this new manufacturer will manage the improvement of its new factory … For European drivers, it is certain that you will have to wait for a while, but finally, this great success in the Chinese market only they will be profitable. If there is any defect, it will be the Chinese who will clean the plaster, and everything should be perfect when the production volume allows exports to be considered.

Xiaomi is already thinking more, it should present an SUV on the same platform as the SU7 sedan before the end of the year. It has also been widely said that Xiaomi loses money on each car, the manufacturer himself admitted this, but … With a production volume in the hundreds of thousands, it is possible to renegotiate contracts with sellers …

Laurent J. Masson

Section and keyword(s): Chinese cars; business distribution; electric car