SsangYong to change name to KG Mobility? Position of the Polish importer

The name change is intended to boost the Korean automaker’s strength. Kwak Jea-sun, president of KG Group, said at an event organized by the Korea Automobile Journalists Association that “the SsangYong Motor name has fans with fond memories, but it also has a painful image.” Kwak also said that an easy solution would be to drop the word “Motor” from the name, but it appeared that the entire name would be changed. Therefore, there was also a need to confirm the brand logo and corporate identity.

Automotive industry experts believe that the new name may reflect the desire to transform the car manufacturer into a company that in the future will go beyond the distribution of traditional cars and will also include the creation of electric and autonomous driving vehicles.

“At the current stage, these are only declarations and if they are implemented, they may affect the Korean market first. Moreover, it is not known if the name of SsangYong Motors or the brand of the car would change. We are about to contact the manufacturer in Korea and he will inform you immediately about possible decisions in this issue. At the same time, I would like to assure you that the possible changes will be a long-term process and from the point of view of current and future users, there is no concern. This year, the new Torres model in the range is waiting for its Polish premiere , and more are waiting for international matches” – said Jerzy Prządka, member of the board of SsangYong Auto Polska, the main importer of SsangYong in Poland.

SsangYong Motor is the oldest car manufacturer in Korea, with its origins dating back to 1954, when it began operating as Ha Dong-Hwan’s workshop. KG Group, the current and fourth owner of the company, operates in the chemical and metal industry and has 61.86 percent. shares.